What Is Labubu and Why Is Everyone Obsessed With It?
- rollatoyshut
- Jul 27
- 2 min read
If you’ve spent any time scrolling through designer toy pages, blind box unboxings, or Pop Mart hauls, there’s one creature you’ve definitely seen: Labubu. With its furry brown body, huge grin, and chaotic-cute energy, Labubu has become a cult favorite across Asia, the U.S., and now, pretty much the whole collectible world.
But what is Labubu, exactly? And why are collectors so obsessed with it?
Let’s break it down.
Who Created Labubu?
Labubu was created by Kasing Lung, a renowned Hong Kong-born, Belgium-based illustrator and artist known for blending dark fairy tale elements with adorable character design. Originally part of his "The Monsters" series, Labubu debuted in 2011 and has since evolved into one of Pop Mart’s biggest IPs.
The character reflects Lung's signature aesthetic: something slightly spooky, wildly imaginative, and unmistakably charming.
What Is Labubu?
Labubu is a mischievous forest creature with wild fur, oversized ears, a cheeky grin full of teeth, and expressive cartoon eyes. While the exact backstory shifts slightly between series, Labubu is often portrayed as adventurous, curious, and sometimes chaotic. It has the energy of a woodland trickster—and that vibe is a huge part of its appeal.
Over the years, Labubu has appeared in dozens of collectible blind box series, including:
The Monsters Forest Concert
Labubu Space Adventures
Labubu Retro TV Series
Labubu Dark Night Series
Collabs with Sweet Bean, Skullpanda, and more
Why Is Labubu So Popular?
There are a few reasons why Labubu's taken off:
1. Unique Character Design
Unlike most cutesy collectibles, Labubu has a slightly creepy edge—but still manages to be adorable. That contrast makes it stand out on shelves and in photos.
2. Limited Editions + Blind Box Hype
Collectors love the thrill of chasing secret editions or rare event exclusives. Labubu has several grails that regularly sell out or resell for 5-10x retail.
3. Versatile Themes and Styles
From pirates to vampires to astronauts, Labubu transforms across series while still keeping its core charm. You never get bored.
4. Community & Culture
Labubu has become a central figure in the global designer toy scene. There are trading groups, unboxing channels, custom artists, and even cosplay versions.
Where Can You Buy Labubu?
If you're in the U.S., especially California, one of the best places to grab authentic Labubu figures is ToysHut.com. They’re a verified retailer with both an online shop and physical stores in:
Fairfield (Solano Town Center)
Tracy (West Valley Mall)
Stockton (Sherwood Mall)
They carry full boxes, singles, and even some harder-to-find releases. Orders are fast, sealed, and yes—they're the real deal.
Final Thoughts
Labubu isn’t just another cute collectible. It’s a symbol of modern toy art—weird, wonderful, and wildly expressive.
Whether you're in it for the aesthetic, the hunt, or the community, it’s easy to see why people are so hooked. And once you unbox your first Labubu? Yeah... good luck stopping there.
Want a list of the best Labubu figures ever made? Check out our Top 10 Labubu Figures You Need in Your Collection (2025 Edition).
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