How Pop Mart’s Labubu Dolls Went From Cute Monsters to Global Viral Legends

Okay, squad, listen up! You’ve probs seen those quirky little Labubu dolls everywhere — on TikTok, celeb ‘grams, and trending unboxing vids. But no cap, this isn’t just a plush toy fad; Pop Mart’s Labubu dolls legit conquered the world and took over the collector game like no other. Here’s the tea on how these fuzzy monster vibes turned into the biggest deal in collectables - and why everyone’s catching the hype wave.

Celebs Put Labubu on the Map

First off: shoutout to Lisa from BLACKPINK for making Labubu an instant icon. When Rihanna started flaunting these adorable weirdos, and Kim K joined the party, you knew it was game over for other plush toys. Even David Beckham flexed Labubu, proving these dolls are more than just cute—they’re status symbols. Social media went LOCO, with brands and influencers fuelling the wildfire.

The Blind Box Hype Is Real

Pop Mart nailed it with the blind box move—nobody knows what Labubu they’re gonna get next! That mystery vibe keeps collectors hooked and the resellers flipping their rare finds for stacks of $$$. TikTok unboxing craze? Off the charts. The surprise factor creates mad FOMO, and people camp out IRL and online just to snag the next drop.

Adults Are Buying (Not Just Gen Z)

Surprise! Turns out it’s not just us Zoomers fueling the frenzy. Adults, often parents, are snapping up these plushies for gifts and collections. Gen Z might be the hype engine, but grown-ups are the ones dropping real cash. This mix keeps Labubu rolling and the market exploding globally.

The Numbers Don’t Lie

Pop Mart’s profits have glow-upped by 350%, pulling in close to $2 billion thanks to Labubu alone. Shelves keep emptying, online marketplaces are flooded with rare editions, and resale prices sometimes hit $1K+ for exclusive releases. This plushie’s cult following isn’t slowing down anytime soon.

Why Labubu’s Vibes Are Next Level

Labubu’s quirky, “ugly-cute” look is peak aesthetic for the internet age—kinda like if a monster meme had a plushie baby. But beyond looks, the brand’s tight drops, collabs, and social media savvy make Labubu a must-have flex. From bedroom shelves to celebrity IG stories, these monsters have totally leveled up plushie culture.

Global Takeover

Labubu’s appeal isn’t just East Asia; it’s worldwide. The dolls are reps of “cool China” and showcase the power of viral culture. Whether you’re in LA, Paris, or Mumbai, Labubu’s got a vibe that speaks everyone’s language: rare, hype, and hella collectible.